How many times have you exhibited at a conference or a trade show, and felt like you got nothing out of it? Do you hate the idea of exhibiting, and dread having to speak to all of those people?
That’s because you’re missing a formula, a system, and the training you need to actually get value from a conference, expo or trade show.
It’s a common misconception that salespeople can sell in a booth the same way they do in everyday life. That is the furthest thing from the truth, I’ve seen customer service staff out-perform the top sales person, and in some cases even the company controller show them up. It’s about having a process, a strategy, and rehearsing that strategy before you are overwhelmed with traffic the day of the event.
Any exhibitor can increase sales and ROI by using the Rock the Expo system because it takes the guesswork out of selling on the floor and after the show.